Guillaume Allantaz is a French director and photographer. He began his career as a graphic designer before moving into art direction in the watchmaking industry. Born and raised in the French Alps, his passion for trail running and his ability to reach remote, challenging places gave him his first occasions to capture images and sparked his desire to pursue a career in filmmaking. This connection to nature, endurance, and exploration continues to shape his vision, alongside a strong background in art direction that allows him to craft powerful visual stories both outdoors and in the studio.

Today, he directs campaigns that merge technology and reality, creating narratives where the familiar is subtly distorted. His work balances the elegance of luxury with the raw energy of sport, always anchored in strong artistic direction and meticulous attention to detail.

He finds as much drive in long hours running through the mountains or stacking marathons as he does on set, some might say he never really learned how to sit still.