Client: Distance x Strava /  Agency: BETC / Production: Soldats / Director: Guillaume Allantaz / Photographer: Guillaume Allantaz

Created for Distance and Strava during Paris Fashion Week, The Cat Race transformed the final 50 metres of a race into the fastest runway ever staged.

Guests thought they were attending a fashion show before discovering that the models were, in fact, runners crossing the finish line. Captured in slow motion, every frame embraced the natural blur of speed and effort.

I directed the film and photographed the campaign, which was awarded a Bronze Lion in the Outdoor category at the Cannes Lions.

THE CAT RACE

Client: Assos Switzerland /  Concept & Creation: Creative Doing / Director: Guillaume Allantaz /

We froze the latest jacket from Assos Switzerland: the Johdah Jacket. The most technical cycling jacket ever made, it withstands extremely low temperatures while remaining breathable and incredibly compact. As the brand’s flagship piece, it naturally had to submit to a few tests in front of the camera.

CAMPAIGN

We did it for real. No VFX, no AI — everything was crafted around our jacket. A true display of expertise, bordering on cinematic craftsmanship, was brought to life by our set design team to give our story its full authenticity.

FROZEN

CLIENT: ASSOS SWITZERLAND / CONCEPT & CREATION: CREATIVE DOING / DIRECTOR & PHOTOGRAPHER: GUILLAUME ALLANTAZ / DIRECTEUR ARTISTIQUE: JULIEN VRAY / CHEFFE DE PROJET: VIRGINIE DELAMARRE / STUDIO: JOUR BLANC / CHEF OPÉRATEUR: GUILLAUME MAINDRAULT / ROBOT: JULIEN RÉGNIER / CHEF DÉCO: AXEL DELAUNAY / COLOR GRADING: ENDJOY / MOTION DESIGN: VINCENT RAINERI - ANECDOT / SOUND : BMM /

CREDITS

Client: Alphonse Maitre Pierre / Agency: Daydream / Production: Creative Doing x Soldats / Director: Guillaume Allantaz / Photographer: Guillaume Allantaz /

This digital campaign for Alphonse Maître Pierre, haute couture creator, explores the dialogue between technology and humanity. Through four distinct capsules, we narrate the ambiguity of mannequins within the fashion world. Each chapter embodies a form of digital nostalgia, questioning our relationship to image, identity, and personality in the universe of fashion. By merging innovation and emotion, the campaign sheds light on the tension between what is real and what is constructed, inviting the audience to reflect on the future of couture.

THE CAMPAIGN.

A perpetual catwalk, an artistic yet artificial performance unfolding against the backdrop of a digitized nature. The model is condemned to walk endlessly within a parallel universe both materialistic and digital, embodying the tension between reality and virtuality, humanity and machine. This narrative becomes a metaphor for the fashion world itself, cyclical, mesmerizing, and suspended between authenticity and simulation.

DIGITAL BLOSSOM.

A reflection on image and personality. A distortion of self-perception leads us to question the perpetual staging of our identity. Through this blurring, the boundary between authenticity and representation falters, revealing how our personality is increasingly constructed with digital tools, sometimes making us forget the very essence of our soul.

DISTORTED.

A plunge into a labyrinth, a perpetual repetition, a whirlwind where our character is led to multiply, to demultiply again and again, endlessly, until the very alteration of their own image.

MIRROR.

I have also created a bold photo series inspired by the unique universes developed for our films. This disruptive collection brings each world to life, with the character fully embracing their role and identity within every story we tell.

STILLS.

Client: Alphonse Maitre Pierre / Agency: Daydream / Production: Creative Doing x Soldats / Director: Guillaume Allantaz

LET'S PLAY

Client: Swatch /  Concept & Creation Production: Creative Doing / Production: Creative Doing x Soldats Films / Director: Guillaume Allantaz /

In collaboration with the Guggenheim Museum, Swatch designed four watches featuring masterpieces from art history. Works by Edgar Degas, Jackson Pollock, Paul Klee, and Claude Monet are directly transposed onto the watch dials. To translate this idea, we chose to infuse everyday life situations with a distorted visual interpretation of these iconic models.

ART JOURNEY

/Director: guillaumeallantaz /Creative Studio: creative_doing /Creative direction: vincent_raineri anecdote.work creative_doing /DOP: cesardecharme /Project Manager: delamarrevirginie /Executive Production: soldats.paris /Executive Producer: the__idn /Production Director: fclegoff /Service Production: b2yproductions /Double Dutch: koezionjump /Cast: thevulgariangirl & lena.svi /Editor: guillaumeallantaz /VFX Studio: disguys_fx /VFX Supervisor: nolannblettner /Post-producer theo.dbl /VFX artists antoinedanion j.mrcr alaskanfx evakertesz.design l2onard /Color grading: eudesquittelier /Music and Sound: bmmnetwork /Music composition: vonfeltvonfelt /Sound-design & mix: damientronchot /

THE CAT RACE

THE CAT RACE

THE CAT RACE

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